The three-day Video Production Masterclass for Marketers will teach you everything you need to know to produce high quality videos for sales, marketing and customer service.

It assumes that the delegate has had no previous experience and takes them step-by-step through all of the key elements of video production.

As the delegates work through the course, which will be held at the client’s own premises, we will work together on an actual video project. So at the end of the course not only will you have well-trained staff but you will also have a high quality video.

The course covers all of the following topics:


Day One – Pre-Production

Video Production Essentials course
Morning Session
Video Marketing statistics and trends
The multiple uses of video for marketing
The video production process
Planning and preparing a video project
Treatments, script writing and storyboards
Script writing practical session
Preparing Video News Releases
Preparing for Case Studios and Testimonial Videos
Release Documents and other legalities

Afternoon Session
Location Management
Casting Presenters, Actors and Extras
Selecting voiceover talent
Sourcing stock footage
Presenting skills (Dress, Body Language, Voice Modulation)
Equipment Checklists
Preparing Call Sheets

Day Two – Production (Filming Skills)

Morning Session
Interviewing skills
Framing and composition
Single and three-point lighting
Use of natural light
Use of reflectors (White, Silver, Gold and Black)
Controlling external sound
Using microphones
Maximising sound quality
Camera operation and settings
White balance
Importance and use of wildtrack

Afternoon Session
Practical filming session during which we will actually commence on a video project

Day Three – Post Production (Editing Skills)

Video course
Morning Session
Use of stock footage
Use of sound effects
Music libraries
Editing principles
Organizing your assets
Introduction to Final Cut X or Adobe Premier
Ingesting video and other media
Titling and Graphics
Editing Sound

Afternoon Session
Delegates will then work with the instructor to edit the video that they filmed during day two.
Uploading videos to Youtube and optimizing SEO


Booking Details

To book the One-day Video Production Masterclass for your company or organization call us on 020 8004 9200 or email us at

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